OVER SIX YEARS AGO WE DESIGNED IN COOPERATION WITH ANJA KNUST WE DIGITIZED AND REWORKED MIES VAN DER ROHES SKETCHES OF THE TYPEFACE “ALLZWECK”. DURING THIS INTERESTING HISTORICAL PROJECT WE HAD TO CONSIDER CAREFULLY WHEN TO STICK TO THE ORIGINAL AND WHEN TO OPTIMIZE IT TYPOGRAPHICALLY.

WE DESIGNED TWO VERSIONS FOR THE “NEUE NATIONALGALERIE”. A HISTORICAL ONE AS CLOSE AS POSSIBLE TO THE ORIGINAL AND AN OPTIMIZED VERSION BASED ON OUR IDEA HOW SUCH A TYPEFACE COULD LOOK LIKE NOWADAYS. “NEUE GALERIE” NOW COMES IN A SILENTLY LUNCHED PUBLIC PREVIEW IN ONLY ONE WEIGHT FOR NOW.

A MAJOR DIVISION IN THE ART WORLD IS BETWEEN THE FOR-PROFIT AND NON-PROFIT SECTORS, ALTHOUGH IN RECENT YEARS THE BOUNDARIES BETWEEN FOR-PROFIT PRIVATE AND NON-PROFIT PUBLIC INSTITUTIONS HAVE BECOME INCREASINGLY BLURRED.

MOST WELL-KNOWN CONTEMPORARY ART IS EXHIBITED BY PROFESSIONAL ARTISTS AT COMMERCIAL CONTEMPORARY ART GALLERIES, BY PRIVATE COLLECTORS, ART AUCTIONS, CORPORATIONS, PUBLICLY FUNDED ARTS ORGANIZATIONS, CONTEMPORARY ART MUSEUMS OR BY ARTISTS THEMSELVES IN ARTIST-RUN SPACES.